From Cryptocurrency to Software: The Greenstone Journey

Greenstone
3 min readJul 10, 2024

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Grayson Leversha and Freddy Hopkins, co-founders of Greenstone Software Company, standing side by side with arms crossed. The text overlay reads ‘Demystifying AI in business’ with a quote from Grayson about the importance of implementing and understanding AI for business success.
Grayson Leversha (CEO) and Freddy Hopkins (COO)

In the dynamic world of tech startups, Greenstone Software Company stands out. Founded in 2023 by Grayson Leversha and Freddy Hopkins, the company emerged with a vision to demystify artificial intelligence (AI) for businesses throughout New Zealand.

“We identified a significant demand for companies not only to adopt AI but also to grasp its full potential,” explains Grayson Leversha. Drawing on diverse entrepreneurial backgrounds, including ventures in cryptocurrency, Grayson and Freddy launched their company with bootstrap funding. Their mission? To revolutionise the software landscape by offering cutting-edge AI-powered products that address genuine business needs.

The Role of AI at Greenstone

AI is integral to Greenstone’s operations. “Internally, AI streamlines our software development process,” Leversha elaborates. “We’ve developed and continually refine machine-learning models that aid in coding, accelerating development, and reducing costs.” This approach enables Greenstone to deliver top-tier SaaS products swiftly and efficiently, slashing time-to-market and development expenditures.

Freddy adds, “AI elevates capabilities so that anyone can excel using these tools.” By integrating AI into their products, Greenstone empowers businesses to harness advanced technology for enhanced operations and superior outcomes.

Addressing Concerns and Promoting Literacy

Despite its advantages, AI can seem daunting. “The introduction of AI will necessitate new roles to manage these technologies,” notes Leversha. “It’s about enhancing efficiency, not displacing jobs.” Greenstone is dedicated to dispelling apprehensions about AI by demonstrating its ability to enhance human capabilities rather than replace them.

Greenstone fosters AI literacy within its team through a culture of continuous learning. “For us, learning about AI isn’t just a duty; it’s a passion,” Leversha shares. The team regularly explores the latest advancements and debates their integration into products to maximise customer value.

Challenges and Privacy Considerations

Educating clients about AI’s benefits without instilling fear is among Greenstone’s greatest challenges.

“The degree of fear-mongering caught me off guard,” admits Hopkins. “We aim for clients to view AI as a tool that amplifies their abilities.” Through education and transparent communication, Greenstone helps clients recognise AI’s transformative potential.

Privacy represents another critical concern. “Our models rely on internal data,” explains Leversha. “For client-specific projects, the data and models remain exclusively theirs. We prioritise data security and advocate stringent privacy measures.” By upholding robust privacy protocols, Greenstone ensures client data remains secure and responsibly utilised.

Pioneering the AI Frontier

The Greenstone team continually monitors emerging AI trends. “Recent breakthroughs such as GPT-4 are revolutionary,” observes Hopkins. “They open new avenues for tutoring and communication.” Staying ahead of technological advancements enables Greenstone to enhance product offerings continually and deliver innovative solutions to clients.

Leversha expresses particular interest in AI’s potential within education. “AI can profoundly benefit individuals with learning challenges,” he reflects. “While innovations like Elon Musk’s Neuralink are intriguing, our focus lies in harnessing AI to empower individuals.” By exploring diverse AI applications, Greenstone aims to develop products that positively impact society.

Conclusion

Greenstone isn’t just about deploying AI; it’s about making AI accessible and advantageous for everyone. As they push boundaries, Grayson and Freddy remain steadfast in their vision to leverage AI for driving business success in New Zealand. Through pioneering products and a customer-centric approach, Greenstone is poised to lead the AI revolution and transform business operations.

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Greenstone
Greenstone

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Here at Greenstone we create our own innovative products and technological solutions. We are committed to building world class products that enhance business.